H2: Why Tech Consulting Cases Are Fast-Paced and High-Stakes
Technology clients—from Fortune 500 software firms to VC-backed startups—demand innovation, speed, and data-driven decisions. Consulting firms in this space help companies scale, compete, launch products, and digitally transform. Whether you’re solving for market entry, monetization, or churn reduction, tech cases challenge you to combine growth logic, operational strategy, and digital fluency.
McKinsey Digital highlights, “Digital disruption doesn’t wait—tech leaders need bold, fast, and customer-centric decisions.”
H2: Common Tech Case Interview Themes
Expect cases tied to:
- Growth strategy for a SaaS or consumer tech company
- Monetization of digital platforms or freemium products
- Launch of a new feature, product, or app
- User engagement, retention, or churn management
- Competitive analysis in fragmented tech markets
- Business model pivots or platform expansions
- Due diligence on a tech acquisition
These cases test your ability to balance strategic structure with startup-style thinking.
H2: Sample Case Prompts in Tech Consulting
Case 1: SaaS Revenue Growth
Prompt:
A B2B SaaS platform wants to double its annual recurring revenue (ARR) in 18 months. What strategy would you recommend?
Approach:
- Break down ARR into drivers: customer count × average revenue
- Examine acquisition channels and sales funnel
- Evaluate upsell and pricing options
- Consider product features tied to stickiness or churn
Case 2: Mobile App Monetization
Prompt:
A free language-learning app wants to increase revenue. What monetization strategy should they pursue?
Approach:
- Assess user base size and segments
- Explore freemium vs. subscription vs. ads
- Model potential revenue and risks of conversion friction
- Consider bundling or partnerships
Case 3: Digital Platform Expansion
Prompt:
A rideshare platform in Europe wants to expand into the U.S. Should they?
Approach:
- Market readiness: demand, competition, regulation
- Entry costs and infrastructure investment
- Platform-side growth: drivers, riders, usage incentives
- Regulatory and city-specific factors (e.g., gig laws)
H2: Metrics Every Candidate Should Know
Understanding these KPIs sets you apart:
- Monthly Recurring Revenue (MRR) / Annual Recurring Revenue (ARR)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLTV or LTV)
- CAC-to-LTV ratio
- Gross churn and net revenue retention
- Daily Active Users (DAU) / Monthly Active Users (MAU)
- Burn rate and runway for startups
- Virality and network effect metrics (k-factor)
Sequoia Capital outlines these core metrics in investor terms—ideal for framing tech case recommendations.
H2: How to Succeed in a Tech Case Interview
- Use business logic before buzzwords. Focus on problem-solving, not just “tech talk.”
- Show familiarity with digital products and models (freemium, subscriptions, marketplaces)
- Tie KPIs directly to your strategic recommendations
- Ask about scalability, speed to market, and user experience early
- Apply tech fluency without overengineering the solution