AdvancedMarket StrategyRetailTechnologyTransportation

Partners or Rivals

Published July 7, 2025

A giant shipper must choose between a powerful customer and its own future. Can you quantify the upside, size the risks, and chart a smarter path before the rivalry hardens?

About this Case

Type:Market Strategy
Difficulty:Advanced
Industries:Retail, Technology, Transportation
Published:July 7, 2025