AdvancedMarket StrategyTechnologyTransportationManufacturingMcKinsey
Talbot Trucks
Published April 2, 2025
The CEO of Talbot Trucks has approached McKinsey to help determine the attractiveness of an investment in eTruck manufacturing for its European market.
About this Case
Type:Market Strategy
Difficulty:Advanced
Industries:Technology, Transportation, Manufacturing
Source:McKinsey
Published:April 2, 2025