IntermediateMarket StrategyFinancial ServicesMcKinsey

Digital Drift

Published March 16, 2025

A storied bank is losing customers as margins shrink and digital lag widens. Can you untangle the numbers and chart a path back to profitable growth?

About this Case

Type:Market Strategy
Difficulty:Intermediate
Industries:Financial Services
Source:McKinsey
Published:March 16, 2025