AdvancedMarket EntryHealthcare & Life SciencesConsumer ProductsCaseTutor

Synthetic Lifeline

Published March 7, 2025

A synthetic blood breakthrough promises longer shelf life and dependable supply. Can you size the market, pick the right buyers, and set a winning price before competitors close in?

About this Case

Type:Market Entry
Difficulty:Advanced
Industries:Healthcare & Life Sciences, Consumer Products
Source:CaseTutor
Published:March 7, 2025