IntermediateProfitabilityConsumer ProductsRetailManufacturingBain & Co.
Vintage or Venture: The Old Winery Turnaround
Published March 9, 2025
A five-generation winery with a fading brand stands at a crossroads. Can smart pricing, selective investment, and sharper positioning turn old vines into a thriving business?
About this Case
Type:Profitability
Difficulty:Intermediate
Industries:Consumer Products, Retail, Manufacturing
Source:Bain & Co.
Published:March 9, 2025