BeginnerMarket StrategyConsumer ProductsHealthcare & Life SciencesManufacturingMcKinsey

Bottled Choice

Published April 4, 2025

An aging factory is sinking margins. Should Maxicure rebuild, move, or outsource before the next cold season hits?

About this Case

Type:Market Strategy
Difficulty:Beginner
Industries:Consumer Products, Healthcare & Life Sciences, Manufacturing
Source:McKinsey
Published:April 4, 2025