IntermediateMarket EntryConsumer ProductsManufacturingEY
Bottles or Bust
Published April 5, 2025
A bottle maker eyes hotels and wonders if tiny toiletries can fuel big growth. Can you size the first year and prove the margins before the window closes?
About this Case
Type:Market Entry
Difficulty:Intermediate
Industries:Consumer Products, Manufacturing
Source:EY
Published:April 5, 2025