BeginnerOperationsConsumer ProductsRetail

Chipotle Trust Rebuild

Published December 22, 2025

Chipotle must restore customer trust after food safety issues while expanding digital ordering and delivery. You will recommend a practical plan across operations and marketing that protects unit economics as the business scales.

About this Case

Type:Operations
Difficulty:Beginner
Industries:Consumer Products, Retail
Published:December 22, 2025