AdvancedMarket StrategyConsumer ProductsRetailTechnologyCapital One
Capital One - Paper Mill
Published March 19, 2025
Exploring a pricing strategy to achieve a 10% sales increase at Paper Mill Plus by analyzing customer purchasing behavior, competitor reactions, and demand elasticity.
About this Case
Type:Market Strategy
Difficulty:Advanced
Industries:Consumer Products, Retail, Technology
Source:Capital One
Published:March 19, 2025