IntermediateGrowth StrategyManufacturingConsumer ProductsMercedes
Bespoke Boost
Published March 9, 2025
Can a bold customization strategy turn the world’s most discerning drivers into lifelong AMG loyalists? Your job is to prove the hubs can pay their own way.
About this Case
Type:Growth Strategy
Difficulty:Intermediate
Industries:Manufacturing, Consumer Products
Source:Mercedes
Published:March 9, 2025