The Colorful Profits

Your client is a chemicals conglomerate and you have been engaged by a VP whose division has been faltering in the face of more innovative competitors. The VP believes that a new product that they have recently released after 18 months in R&D may be her key to returning the segment to growth. You will need to help the VP evaluate manufacturing options for launching this product. What would be your overall approach to bring this pigment line to market and decide how we should manufacture it?